There are tons of blogs dedicated to shoes. But, making money out of them is very difficult and bloggers know it. Women read a lot about shoes, writing about them is a pleasure for many bloggers, but competition is fierce. Blogs for men´s shoes are even more complicated. Compared to women´s they are a long way off.
Name is very important for a fashion blog. Women´s names and of course, designers names … specialized cosmetics is also an example. It will earn more traffic, meaning more money of course.
But if something can differentiate and increase a blog´s traffic is making sure to clarify what we are talking about in the blog. If your are talking about shoes, making sure you mention skin textures, animals involved, style, colours….